(Case Studies)
Service
Branding & Identity
Industry
Rail
Founded by CEO Helen Simpson, a recognised disruptor in the rail sector, wanted Enspired to champion sustainable technologies and forward-thinking practices. But their brand needed to reflect the calibre of work and clarity of vision. They needed an identity that matched their ambition and positioned them as progressive partners for rail leaders ready to drive change.
Through discovery, one insight rose to the top: “propel people to propel progress.” This became the central brand idea, uniting Enspired’s focus on people and progress. We then built an identity designed for motion, with striking gradients representing progress, people and partnership and the Enspired “Track”; symbolising the purposeful but non-linear journey of real progress.
Since the rebrand, Enspired has shown up with new energy and clarity. They’re now attracting rail leaders, guiding the next generation and driving the future the industry urgently needs. Progress is happening, but with Enspired are firmly on track.
Project Overview
Discovery and insight workshop Brand strategy and positioning Core brand idea: “Propel people to propel progress” Visual identity and design system Gradient colour system for three pillars Enspired “Track” device to symbolise progress Brand activation across communications
Investment Overview
Approximately £12,000 to £22,000 for a complete brand transformation, positioning Enspired for long-term growth in the rail sector.
(Got a project in mind?)
From the first conversation to the finished thing. Every project is different, but our approach is built around four simple stages.
Discover
First, we listen. We get to know your business, your audience and what you’re looking to achieve. We ask questions, challenge assumptions and uncover what really matters.
Define
We bring together everything we’ve learned to shape a clear creative direction. One that’s grounded in insight, built around your goals and gives every decision a purpose.
Create
This is where everything starts coming together. We explore, design, develop and refine, working closely with you to create something we’re all proud of.
Deliver
Out into the world. From the final details to launch and beyond, we make sure everything works where it matters. Bringing your brand, website or campaign to life and giving it the best possible start.
