(Case Studies)
Service
Branding & Identity, Website
Industry
Business Performance
Founded by Olympic sportsman and performance coach Ash Garrett, Bring Your A-Game had grown far beyond its start-up roots. Once centred on individual coaching, the business evolved to take on specialist projects in motivation, team performance and business development. But the brand hadn't kept up with the business. Originally created for a solo coach, it no longer reflected the harder commercial edge, rebellious spirit or team-driven philosophy the business had evolved into. So it was time to rebrand.
We began with a discovery session to explore how Bring Your A-Game had changed and to immerse ourselves in its values. The standout insight? Their approach to performance is shaped by elite sport, where extraordinary results come from people uniting under one banner. From this came the rallying call: "Unify people to empower your future". This idea became the foundation for the new brand strategy and identity. At the heart of the design system is the Banner Mark. A symbol of energy, unity and forward momentum. Part banner, part lightning bolt, it captures the competitive spark of elite sport while giving businesses a flag to rally behind. The new identity carries this energy across every touchpoint, reinforced by a tone-of-voice that is optimistic, rebellious and guiding. While provoking leaders to have the "guts for glory" and inspiring teams to win together.
The rebrand has propelled Bring Your A-Game into its next chapter with clarity and confidence. With a bold new identity, a rallying brand idea and a distinctive voice, they are now positioned to challenge business leaders, unite teams and deliver extraordinary performance.
Project Overview
Discovery & insight session Brand strategy & positioning Core brand idea: "Unify people to empower your future" Banner Mark identity device for unity & momentum Complete design system & tone of voice Brand activation across communications
Investment Overview
Approximately £12,000 to £15,000 for a full brand transformation, positioning Bring Your A-Game for long-term growth.
(Got a project in mind?)
From the first conversation to the finished thing. Every project is different, but our approach is built around four simple stages.
Discover
First, we listen. We get to know your business, your audience and what you’re looking to achieve. We ask questions, challenge assumptions and uncover what really matters.
Define
We bring together everything we’ve learned to shape a clear creative direction. One that’s grounded in insight, built around your goals and gives every decision a purpose.
Create
This is where everything starts coming together. We explore, design, develop and refine, working closely with you to create something we’re all proud of.
Deliver
Out into the world. From the final details to launch and beyond, we make sure everything works where it matters. Bringing your brand, website or campaign to life and giving it the best possible start.
