(Case Studies)
Service
Branding & Identity
Industry
Tech & Innovation
In a world of mounting instability, SecureCloud+ stand steadfast. Their mission: to enable defence organisations to advance a stable world through their secure collaboration service. But their existing brand didn’t reflect their strength or ambition in becoming the trusted strategic partner for defence. They needed an identity that avoided tired technology tropes and aggressive military cliches, one that reflected their dedication to protecting stability on a global scale.
We began with a discovery session to immerse is all in their world — learning from their industry, customers and beliefs. From this, a clear strategy emerged: Purpose: Advance a stable world Means: Enable resolute defence Approach: Be partners for secure collaboration informed a brand idea designed to present SecureCloud+ in their mission: “Enabling the unwavering defence of a stable world.” Visually, the new brand identity centres on the SecureCloud+ insignia; a symbol of protection and collaboration. It represents a secure platform for progress, surrounded by a protective ring fence. This idea flows through every asset, from 3D imagery and illustrations to dynamic forcefield patterns.
The rebrand has positioned SecureCloud+ as a distinctive, authoritative presence in the defence sector. Confident, collaborative and steadfast, the brand now reflects their ambition to be the leading partner in secure collaboration, enabling that stable world and where all people can prosper.
Project Overview
Discovery and insight workshop Brand strategy and positioning Core brand idea: “Enabling the unwavering defence of a stable world” Brand identity and insignia system 3D imagery and illustrations in the brand design language Brand activation across communications
Investment Overview
Approximately £18,000 to £28,000 for a complete brand transformation, positioning SecureCloud+ as the strategic partner for defence.
(Got a project in mind?)
From the first conversation to the finished thing. Every project is different, but our approach is built around four simple stages.
Discover
First, we listen. We get to know your business, your audience and what you’re looking to achieve. We ask questions, challenge assumptions and uncover what really matters.
Define
We bring together everything we’ve learned to shape a clear creative direction. One that’s grounded in insight, built around your goals and gives every decision a purpose.
Create
This is where everything starts coming together. We explore, design, develop and refine, working closely with you to create something we’re all proud of.
Deliver
Out into the world. From the final details to launch and beyond, we make sure everything works where it matters. Bringing your brand, website or campaign to life and giving it the best possible start.
