(Case Studies)
Service
Campaigns & Marketing, Strategy & Consulting
Industry
Beverage
Oasis, Powerade and Smartwater are three very different drinks, but need to be part of a single campaign. The client needed a single creative idea to bring them together under a fresh, flavour-forward umbrella campaign. The challenge? To 'land big' in spring and across all Midland Co-op stores.
We listened closely to Coca-Cola's brand managers before exploring creative routes that gave each brand its voice while uniting them through one campaign idea, eventually being called: "Grab the day your way." The visual language was bold, choice-centred and flavour-driven, encouraging shoppers to Refresh, Refuel or Revive. Each call-out celebrated the unique benefit of each drink brand, while striking typography tied the story together. Activation spanned in-store FSDUs, till-point screens, digital displays and web assets, alongside a pull-through competition offering Drayton Manor family tickets. Working closely with the client, we delivered quickly and creatively within tight deadlines and budgets.
The campaign 'landed' with impact. Co-op customers engaged, traffic to the site increased and the three brands spoke with one clear, energised voice. When strong client relationships guide creativity, the results spark real action.
Project Overview
Discovery with Coca-Cola brand managers Core campaign idea: "Grab the day your way" Unified but flexible visual system Messaging: Refresh, Refuel, Revive Assets across in-store, digital and web Shopper competition activation
Investment Overview
Approximately £4,000 to £8,000 for a complete multi-brand campaign, delivered on time and on brief.
(Got a project in mind?)
From the first conversation to the finished thing. Every project is different, but our approach is built around four simple stages.
Discover
First, we listen. We get to know your business, your audience and what you’re looking to achieve. We ask questions, challenge assumptions and uncover what really matters.
Define
We bring together everything we’ve learned to shape a clear creative direction. One that’s grounded in insight, built around your goals and gives every decision a purpose.
Create
This is where everything starts coming together. We explore, design, develop and refine, working closely with you to create something we’re all proud of.
Deliver
Out into the world. From the final details to launch and beyond, we make sure everything works where it matters. Bringing your brand, website or campaign to life and giving it the best possible start.
