How we used 3D visualisation to bring Sainsbury’s vinegar range to life, without a single physical product.

The Brief

Three products. One challenge. No bottles.

Sainsbury’s needed retail-ready imagery for three vinegar products: cider, white wine and red wine.

There was just one catch. The bottles didn’t exist yet.

Traditionally, that means waiting for production, organising samples, booking a photoshoot and retouching the final images. But why wait for something to exist when you can build it digitally?

Our Approach

Making something from nothing. Almost.

Armed with technical drawings and final label artwork, we got to work bringing the range to life in 3D.

Every detail was carefully recreated, from the shape of the glass and embossed bottle base to the gold cap and perfectly positioned labels.

We then added realistic lighting, shadows and liquid colours to create imagery that looked every bit as convincing as the real thing.

And with all three products built in the same digital environment, the range looked consistent, considered and ready to sit together on shelf.

The Outcome

No samples. No studio. No waiting around.

By taking a digital-first approach, we created a complete set of product visuals before the bottles had even entered production.

No physical samples, no costly photoshoots and no unnecessary delays.

Better still, any future artwork updates can be made digitally, without having to start the whole process again.