The Lighthouse
Bringing a new chapter to life
Social Strategy / Content Creation / Photography & Videography / Social Campaign
The Brief
A fresh look. A story worth sharing.
With a newly refurbished restaurant and an exciting new chapter ahead, The Lighthouse needed a social presence that reflected the quality of its food, the warmth of its hospitality and the people behind it.
The challenge was to build excitement around the relaunch, reconnect with existing customers and introduce The Lighthouse to a wider audience.
Our Approach
We developed a social campaign built around what makes The Lighthouse special. From the creativity in the kitchen to the people delivering the experience, we wanted to show the restaurant’s personality, not just its plates.
Through a considered mix of photography, video, chef-led reels and behind-the-scenes storytelling, we created content that felt authentic, engaging and unmistakably The Lighthouse.
Every piece of content had a purpose: to spark interest, build connections and give people another reason to visit.
The Impact
The results spoke for themselves. With a more engaging, people-focused approach, The Lighthouse saw a significant uplift in social interaction.
Posts that previously attracted around 70 likes were now reaching into the hundreds, with standout content achieving 452 and 505 likes. Over 7× the previous engagement benchmark.
More than just numbers, the campaign helped bring the restaurant’s new chapter to life and gave its audience a reason to engage.
A stronger social presence, a more connected audience and a story that’s still being told.
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