The Brief

Different brands. One big opportunity.

Bringing multiple brands together under one campaign isn’t always straightforward. Each has its own identity, audience and personality.

Coca-Cola Europacific Partners challenged us to create a promotional campaign that would unite its alcohol ready-to-drink portfolio, make an impact in-store and give shoppers a compelling reason to get involved.

Our Approach

One idea. Plenty of impact.

We developed Golden Ticket. A simple, engaging promotional concept designed to bring the portfolio together while allowing each brand to retain its own identity.

From the initial creative concept through to retail point-of-sale materials and high-impact displays, we built a campaign that was bold, recognisable and easy for shoppers to engage with.

The result was a consistent creative platform that worked across multiple brands and retail environments, turning individual products into one joined-up promotional experience.

The Outcome

Bringing it all together.

Golden Ticket gave Coca-Cola Europacific Partners a cohesive campaign that connected its portfolio through one clear promotional message.

With bold creative, attention-grabbing displays and a consistent look and feel, the campaign was designed to cut through the busy retail environment and encourage shopper participation.