The Brief

One logo. A whole lot to build.

When Wellhung came to us, they had a great product and a logo. That was pretty much it.

Specialising in bespoke, plastic-free cardboard hangers, they needed a website that would showcase their products, communicate their sustainable credentials and make it easy for businesses to get in touch.

But with no existing imagery, brand messaging or established tone of voice, there was more to do than simply design a website.

We needed to build everything around the logo, giving Wellhung a personality and a digital presence that would do their product justice.

Our Approach

Giving the brand something to hang on to.

We started by shaping how Wellhung should look, sound and communicate.

From developing a friendly, confident tone of voice to writing every word of website copy, we gave the brand a personality that felt approachable, distinctive and refreshingly straightforward.

With no existing photography to work with, we created the imagery from scratch, bringing the products to life in realistic settings and helping customers picture how they could work for their own businesses.

Alongside this, we considered the entire user experience. Clear messaging, simple navigation and a straightforward enquiry process make it easy for visitors to understand the benefits, explore the products and take the next step.

Every element was designed to work together, creating a consistent experience from the first impression to the final click.

The Outcome

A website that does more than look good.

The result is a confident, engaging digital presence that gives Wellhung a clear voice and a distinctive personality.

With bespoke imagery, considered copy and an intuitive user experience, the website brings the product to life while making the benefits of switching to cardboard simple to understand.

Starting with just a logo, we've created something much bigger. A complete digital experience that gives Wellhung the tools to showcase its products, connect with customers and grow.

Proof that you don't need to start with much to build something great.

See the finished site for yourself at cardboardhangers.co.uk.